How “On a Scale of 1 to 10” Will Help You Sell Your Online Coaching

Photo by <a href="">Crosby Hinze</a> on <a href="">Unsplash</a>
Photo by Crosby Hinze on Unsplash


On a scale from 1 to 10, how important is it for your business to succeed? If you’re reading this, I’m sure you’re yelling “10!”, maybe even “12!” If you’re not yelling it, you at least thought it! 


If I were trying to sell you something, and it was something that could benefit your business, something that could help it succeed, you’d wind up buying it right now. Posing this “Scale of 1 to 10” to one of your prospects can help them see just how important what you’re offering is to them. Imagine that you’re talking to someone that is looking for a trainer, maybe their doctor has talked to them about how important it is for them to get in better shape for their health. So they know it’s a thing they should do, but they’ve been putting it off. 


If you’ve started your conversation with this potential customer by asking them how important it is to find a trainer, on a scale from 1 to 10, they probably responded with a high number. If it was less important to them than that you likely wouldn’t even be speaking with them. But if they tell you in their own words that finding a trainer is 9 out of 10 important to them, there’s a great opportunity to find out why it’s that important. What makes it a 9 out of 10 to them? It’s a bold statement for them to make, ask them to back it up! You can use the information they give you this way when you’re closing the sale to reiterate to them why they are looking for the service you offer: 


  • “You said you’re concerned about your health.” 
  • “You told me your doctor told you to look into this.” 
  • “You said you’ve been meaning to get into better shape for a long time.”


The key here is that you are only repeating their own claims to them. You’re not inventing reasons for them to want to work with you, they’ve already told you exactly why they’re looking for a trainer and you’re holding them to it. This is a very powerful method of persuasion. 


You can also follow up on your Scale of 1 to 10 question to ask them why they’re still hesitant. They could wind up telling you there’s not a good reason for not pulling the trigger yet, or if they have a reason it’s something you can help them dissect. Either way, they’re putting you in a position to give them that last little push they need to finally move forward, and since you’re the one who got them to take the leap, it’ll be you they hire! The best part is that you don’t even have to give them a sales pitch. 


-Dennison Silvio


Online Super Coach