PERSUASION WORKSHOP WITH SAM ROBSON
Download Sam Robson’s Email Templates
SUMMARY:
- Make a List of the Pains of your Target Clients
- Share all of their Ideal Outcomes
- Use Creative Call to Actions! (Posted the Template BELOW)
The 3 Deadliest Mistakes In Email Marketing + Social Media Offers
- The 3 deadliest mistakes in your email marketing/offers costing you $ and customers, and how to fix them
- How to sell without actually having to sell
- Why professional athletes make it harder for you to engage readers in the coaching industry, and what to do to overcome this hurdle
- How to become your readers’ best friend, genuinely help them, AND make you money as a result
- The key to making ALL of your readers feel like the most important person in the world, even if you’ve never met them
- Why 7, 8, and even 9-figure businesses are leaving millions of dollars on the table each year, and the one thing you can do that they’re not
Super Powerful Copywriting Template
(Use this for your next post or sales page!)
WARNING THIS TEMPLATE IS POWERFUL and Converts like a MOFO, just fill in the blanks and don’t use it for evil purposes
STEP 1: THE BIG HEADLINE
Using an emotion-evoking headline is key to grabbing your reader’s attention. Here are a few examples:
HOW TO *something the crave* WITHOUT *something they hate*
Ex: How to shred irritating bodyfat without crash diets or endless cardio
THE TRUTH ABOUT _____ *make it extremely controversial*
Ex: The Truth About FDA Regulations
Secrets *common enemy* doesn’t want you to know
The One ______ To Never _______ If *desired effect*
The One Food To NEVER Eat If You Really Want To Lose Your Stubborn Belly Fat
STEP 2: NIGHTMARE STORY OR BIG PROBLEM
Connect with your reader if you fit the profile with a personal story. Stories sell.
STORY Paint the picture Lead into the problem. What made you hit rock bottom Relate feeling to how they feel right now
BIG PROBLEM Ask them questions about how they hate ______ Ask if they’ve ever dreamed of _______ Ask if they’ve ever felt _______
This should provide a yes path — each question needs to have them nodding their head up and down.
STEP 3: THE TURNING POINT — COMMON ENEMY
What turned it all around?
Connect the turning point with something your reader can relate to in their life right now.
Connect the turning point to a unique occurrence, object, person, or “out there” senario.
If it wasn’t for _______ you would have discovered _______ that much sooner. *common enemy*
What they don’t know about _________ *common enemy*
Silence their blame….
Will work for you even if… Silence all objections
STEP 4: FUTURE PACE — “WHAT IF YOU COULD”
Imagine if _________
Start to create and build a world that revolves around their dream, what they really want and what your product offers as a benefit without revealing your product…
STEP 5: OPPORTUNITY REVEALED — INTRODUCE YOUR HOOK
Many sales letters provide content quite like a blog post without providing the how.
You may provide the WHAT but always save the HOW for your product.
Example: Eat these foods at the RIGHT time (don’t actually reveal the time) just introduce that there is a right time
STEP 6: PROOF THAT IT WORKS — TESTIMONIALS
Client testimonials Video Testimonials Family/Friends Facebook Messages Results from your work or your solution Screenshares Screenshots
… Anything to prove it works
STEP 7: CONNECT SOLUTION TO PRODUCT
This is the big reveal. Connect everything you shared, the content, the problems and the solution with your product.
Describe your product, lay it out similarly to a book index, share exactly what’s inside and how it works.
How can they use it, and why is it different?
STEP 8: HOW YOU WILL FEEL WHEN… OR TEASER BULLETS
Each bullet point should be written like a headline
Secret — The secret to _____ How-To — “How to ______ without _____ Number — 7 ways to _______ Easiest Button — The easiest way to _______ The Key — The key to burning fat on a tight schedule The Warning — “WARNING: Bananas might be adding fat to your waistline, do this instead. The Time Sensitive Bullet — Easily lose 10 lbs in a month using these 7 workout techniques
STEP 9: PRICE REVEAL — THE HUGE DISCOUNT
Always price drop. It would normally be _____ but because I really want to _______ and honestly I don’t need to _________ *logical reason why you’d actually drop the price without reducing value, like you don’t have to spend as much time, etc*
Put your value grid here: what everything would be worth… total it all then show the HUGE DROP/DISCOUNT
STEP 10: THE BIG GUARANTEE
Take all the risk off of them, making it feel like they’re stealing it from you, and back your product with confidence…
Options: INSTANT MONEY BACK, DOUBLE YOUR MONEY BACK, 30/60 DAY GUARANTEE
STEP 11: SCARCITY — WHY THEY NEED TO ACT NOW
Why do they need to purchase right now? Do you have a countdown timer, is the sale ending today, is it ending before the weekend, or before the holiday? Why are you taking the discount away? Are there only a limited amount of spots available? Why?
STEP 12: IT TOOK YEARS/DECADES/LOTS OF SACRIFICE
Make sure they know their investment is saving months if not years of frustration and hardship. Connect your nightmare story or connect failure of others to what will happen if they don’t act soon.
Reiterate how long it took, what you went through, and why they don’t need to make the same mistakes you have before.
STEP 13: FUTURE PACE — WHAT SHOULD THEY EXPECT
If they click the order button, what’s going to happen next?
How quick are they going to see results?
What else is included?
What will you be sending them, and where should they expect it?
STEP 14: WARNING NOT FOR EVERYONE
This is where you NEED to weed out all the refunders, the people who buy products and never use it. Bullet points work most effectively here.
Use characteristics that define who they are now or what they don’t want to become << HUGE
STEP 15: YOU HAVE TWO CHOICES
Choice 1: Go at it alone, use all the content I shared and HOPE (this is key, no one wants to hope, they want guarantees, which is what you provide) you see SOME (again they’re still not going to get the same results, as if they purchase) results
Choice 2: Use my proven system to (repeat all benefits like avoiding years of failure, use strong emotions, connect with your story)
STEP 16: THE COST OF NOT BUYING
Use this after you sign off as your P.S.
Use “risk of loss”. Tell the reader what will happen if they don’t take your offer. They’ll continue to ___________