Listen to the Workshop First (Download mp3 on your phone): How to 10X Your Referrals with a Referral Kit
After You Listen create your Referral Kit (Can also be used as a warm up video for new leads):
Here’s what should be in the Referral video
1. Introduction: Adress the prospects problem, discuss the ideal result, answer questions they may have
2. Act as a Trusted Neutral Advisor. Show that you have the solution and discuss the specific steps they should take
3. Show them proof, before/afters, results from clients, testimonials, case studies etc
4. Create a CALL TO ACTION. Get them on the phone, turbo coaching session, 10 min audit etc.
Resources from the call:
http://unstoppableceo.net/ Free 6 Day Referral Course
http://amzn.com/0990494101 Unstoppable Referrals: 10x Referrals Half the Effort Paperback book on Amazon by Steve Gordon