I learned a new ninja strategy to get a potential lead for a PENNY!
I share the exact process in the workshop replay, along with the CARES Framework to make you a world-class storyteller.
The Facebook Lead Campaign only takes 5 mins to set up, but if you have ZERO Facebook ads experience, I suggest you go through the Facebook Blueprint.
Additional Resources:
1) The Emotion Thesaurus: A Writer’s Guide To Character Expression
2) Example of a CARES Story in action:
“I went on a date and what I went through was terrible!”
*Look for the parts where I added emotion and show not tell.
3) Facebook Likes Campaign Targeting:
Existing Ad Set: [10/03/2017] Promoting Online Supercoach
Page: Online Supercoach
Daily Budget: $20.00 per day
Schedule: October 3, 2017 – October 31, 2017
Ad Scheduling: Your ads will run all the time
Delivery Type: Your ads will deliver evenly throughout the day
Targeting:
Location – Living In: Worldwide
Exclude Location: Australia, Canada, United Kingdom, United States
Excluded Connections: Exclude people who like Online Supercoach
Age: 18 – 65+
People Who Match: Interests: Coaching, Health coaching, Online advertising or Personal trainer
Placements: Facebook Feeds and Facebook Right Column

Yellow converts the highest but you can use any color. Not sure if it will convert as well.